We founded NOW in response to an urgent need and a game-changing opportunity: Around the world a rapidly growing number of multinationals, large family companies and systems institutions want to fully integrate positive impact with economic success.

These companies & institutions recognize that we are approaching a tipping point from the extractive to the regenerative economy that requires a fundamental shift from shareholder primacy to equitably benefiting all stakeholders, including investors and Nature. Because in order to thrive, companies and people need healthy economies, societies and ecosystems.

They recognize that their future growth and their competitive advantage depends on successfully implementing this new DNA, this new logic of business that makes serving people and planet mutually enhancing with their company’s and economy’s success.

NOW specializes in the art and craft of implementing this new business logic that we call Regenerative Value Creation. It transforms positive impact from being optional costs that need to be controlled into ‘must have’ investments to can be optimized. It finally allows leaders to align head and heart, giving rise to tremendous energy. Read more. >>

We are business owners, leaders and entrepreneurs. We know what it means to be responsible for large corporations, innovative start-ups and multilateral institutions. We have succeeded in the current economy while moving it towards regenerative business.

We are senior advisors and experts in the transition from mainstream to regenerative and B Corp business. We have already supported many of the world’s most iconic brands in their transitions and transformations. Read more about our team. >>

‘Partners’ is our name and our core living value. Amongst ourselves we collaborate as real partners. We support each other to live our purpose and increase our impact, to develop professionally and personally within the complexities of our daily lives.

We partner with our clients to discover and implement customized solutions. As peers, we develop real relationships, grounded in honest communication. We support you to create real partnerships within your companies, your value chains and wider ecosystems.

We co-found and co-lead economic innovation movements such as the B Corp movement that together with legal benefit corporations has 10,000 company members and includes also cities, academics and other professionals. Read more about the B Corp business potential. >>

Already 30 years ago, our partners co-created the first sustainable business alliances and since then helped to develop and implementation Circular Economy and Carbon Neutrality, Natural Capitalism and Biomimicry, Diversity and Inclusion, Impact Investing and Micro Finance, Regenerative Leadership and Sustainable MBAs – which together empower regenerative systems change. Read more about our system change services. >>

Our partners co-founded and co-lead the B Corp movement in Europe, the Americas and Africa and support its development in Asia and Australia. They helped hundreds of companies to become B Corps.

As an official B Corp Way partner, we work closely with B Lab to support companies on their B journeys: Philips, we help to consider whether they want to become a B Corp. Danone USA, our co-founder advised on their path towards certification.

B Corp business opportunity: Independent of certification, we help companies such as Natura & Co to fully benefit from the amazing B business potential, which contributed to their evolution to become the world’s fourth largest and most regenerative beauty group. Read more about the B Corp business potential. >>

NOW is owned by Global Academy Foundation, a fully regulated USA operating foundation, to which NOW contributes 10% of its gross income. For 30 years, Global Academy has served private and public sector change leaders and system transformation. Read more >>

NOW is Carbon Regenerative: We intentionally avoid having corporate facilities and vehicles. That minimizes our Scope 1 or 2 emissions. Our Scope 3 emissions are mostly caused by unavoidable, long distance air travel. We offset 200% of all emissions by co-financing independently audited, high impact regeneration projects in Africa. More significantly, all of our work supports regeneration.

The time to act is NOW. We share a strong sense of urgency. That’s why we only offer ‘must have’ services and co-create ‘must do’ initiatives to empower actions that really matter.

The word NOW also stands for connecting with what is really going on in every moment and around the world. As our awareness deepens, so does our experience and understanding of ‘now’. It opens beyond the present moment into history and the emergent future, inviting capacities of presence like creative clarity, applied wisdom and resilient strength.

Partners: When we realize that we are both unique and united, our purpose and actions become increasingly focused, compassionate and empowered. Partnership becomes the obvious answer.